The key goals and challenges facing marketers remain the same now as they did a century ago. To build awareness of a product or brand and turn that awareness into a sale. The marketing funnel has been used to do this successfully for over a century.
Read this eBook for a step-by-step guide on all aspects of the marketing funnel for the digital age. If you depend on attracting, engaging and converting customers this manual is for you.
Inside you'll find:
- Digital strategies for each stage of the marketing funnel
- Templates for mapping your customer journey
- Key pitfalls and mistakes to avoid