Facebook

How To Run A Facebook Retargeting Campaign

How To Run A Facebook Retargeting Campaign

Research suggests up to 98% of first-time website visitors don’t convert. That’s a lot of people. At some point, you need to bring those people back, maybe multiple times, and convince them to convert. It’s called retargeting. In this blog, we’ll be covering everything you need to know to create successful Facebook retargeting campaigns.

Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

If you want more people to visit your website, then selecting the Traffic objective for your Facebook campaign seems like a safe bet. Facebook will optimize your ads to get more traffic to your website. Right? Well, not exactly.

In our latest blog we look at the difference between optimizing for Link Clicks and Landing Page Views. And why you should be doing the latter.

The Complete Guide to Facebook Ad Targeting Options

The Complete Guide to Facebook Ad Targeting Options

Facebook offers so many targeting options that you may not even be aware of the potential audiences at your disposal. Knowing the options at your fingertips may be all you need to spark the idea for a new campaign.

Read this blog to find out every targeting option available on Facebook.

How GolfTEC Cut Its Cost Per Lead In Half With Adgo

How GolfTEC Cut Its Cost Per Lead In Half With Adgo

One of the world’s leading golf lesson providers launched its first centre in Hong Kong in September 2016. It needed to generate awareness of the new golf centre to Hong Kong residents interested in golf and begin driving lesson bookings at a low cost. Find out how Adgo’s automated system managed multiple campaigns to effectively break into the new market.

How To Use The Facebook Pixel: Custom Audiences and Lookalike Audiences

How To Use The Facebook Pixel: Custom Audiences and Lookalike Audiences

The final blog in this series will introduce you to Custom Audiences and Lookalike Audiences. These incredibly powerful targeting methods provide you with a number of new ways to engage with potential customers, re-engage with current customers or leads and stretch your targeting to users based on data other than what’s provided by Facebook.

How to create professional ad images with free resources

How to create professional ad images with free resources

Your campaign's ad images, in combination with the text, are one of the most important things for launching a successful Facebook campaign. Targeting the right person is of course important, but if the potential ad clicker is not drawn to your add and enticed to click, it is all for nothing. 

So, how can you, as a private business owner, small marketing team, busy marketing team, without a full fledged design team working 24/7, come up with compelling creatives for your ads?