Customer Journey

How to Create A Customer Journey Map: From Awareness To Conversion

How to Create A Customer Journey Map: From Awareness To Conversion

People don’t just buy a product or brand put in front of them. It takes more work than that. You have to take your customers on a journey from awareness to education to conversion.

So how do you create your own customer journey? It all starts with understanding the route your customer takes. For this, you need to create a customer journey map. In this blog we’ll be looking at how you can do just that.

The Secret to Audience Targeting throughout your Customer Journey

The Secret to Audience Targeting throughout your Customer Journey

The principal behind the customer journey is quite simple. Identify where the consumer is on their journey to becoming one of your customers and deliver them the appropriate message to help them along the way. The challenge for marketers comes in targeting your audience throughout the customer journey and segmenting data in a meaningful way. Is it worth the trouble?