Even if you don’t think you’re carrying out marketing attribution modelling, you are. You’re just using a Last-Click Attribution model. This is a problem.
Deciding whether or not you should increase your advertising budget doesn’t seem too difficult. Is your ad campaign driving results? If yes, increase budget. Simple. But you’re asking the wrong question. You should be asking whether your ad campaign is driving more results than usual. Knowing this will help you understand whether your campaign is increasing your baseline revenue.
One of Japan’s largest companies launched its Corporate Social Responsibility (CSR) division in 2017. It needed to shine a spotlight on all the great work it does around the world, the entrepreneurs it inspires and begin to reframe its brand story internationally. Adgo’s content optimization capabilities helped it build brand awareness by finding people most likely to connect with its message.
We’ve covered all of Twitter’s targeting options in previous posts, in this blog we’re going into a lot more depth on a specific type of targeting — Tailored Audiences. Ready to become a Twitter advertising expert?
You read every blog you can about Facebook ads. You researched your target audience. You wrote some great ad copy. You set up a smart campaign structure. You hit launch. You waited for the money to roll in. But it didn’t.
Find out how to fix your Facebook ads fails.
Research suggests up to 98% of first-time website visitors don’t convert. That’s a lot of people. At some point, you need to bring those people back, maybe multiple times, and convince them to convert. It’s called retargeting. In this blog, we’ll be covering everything you need to know to create successful Facebook retargeting campaigns.