We all know how a typical marketing funnel works and how important it is to define and track the different stages that consumers travel through on their way to conversion. You can’t build a great marketing strategy without one.
You have already learned the importance of splitting up your ad sets in order to be able to optimize your ad spend (go here if you haven’t read it already). What we want to explain now is how you should be viewing your data.
Let’s assume that you have launched a campaign to target males and females, ages 20-60. This means that hopefully you have divided your campaign up into the following ad sets.
The quickest way to start developing the experience needed to run successful Facebook campaigns and ease these headaches is to run Facebook campaigns. However, properly structuring your campaigns from the offset will drastically reduce the time it takes to improve and inevitably, not be stressed out by the process anymore.