Return On Ad Spend

Should you increase your ad budget? Find out by measuring incremental revenue

Should you increase your ad budget? Find out by measuring incremental revenue

Deciding whether or not you should increase your advertising budget doesn’t seem too difficult. Is your ad campaign driving results? If yes, increase budget. Simple. But you’re asking the wrong question. You should be asking whether your ad campaign is driving more results than usual. Knowing this will help you understand whether your campaign is increasing your baseline revenue.