Deciding whether or not you should increase your advertising budget doesn’t seem too difficult. Is your ad campaign driving results? If yes, increase budget. Simple. But you’re asking the wrong question. You should be asking whether your ad campaign is driving more results than usual. Knowing this will help you understand whether your campaign is increasing your baseline revenue.
Research suggests up to 98% of first-time website visitors don’t convert. That’s a lot of people. At some point, you need to bring those people back, maybe multiple times, and convince them to convert. It’s called retargeting. In this blog, we’ll be covering everything you need to know to create successful Facebook retargeting campaigns.