Performance Optimization

Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

If you want more people to visit your website, then selecting the Traffic objective for your Facebook campaign seems like a safe bet. Facebook will optimize your ads to get more traffic to your website. Right? Well, not exactly.

In our latest blog we look at the difference between optimizing for Link Clicks and Landing Page Views. And why you should be doing the latter.

How GolfTEC Cut Its Cost Per Lead In Half With Adgo

How GolfTEC Cut Its Cost Per Lead In Half With Adgo

One of the world’s leading golf lesson providers launched its first centre in Hong Kong in September 2016. It needed to generate awareness of the new golf centre to Hong Kong residents interested in golf and begin driving lesson bookings at a low cost. Find out how Adgo’s automated system managed multiple campaigns to effectively break into the new market.