Research suggests up to 98% of first-time website visitors don’t convert. That’s a lot of people. At some point, you need to bring those people back, maybe multiple times, and convince them to convert. It’s called retargeting. In this blog, we’ll be covering everything you need to know to create successful Facebook retargeting campaigns.
Your campaign's ad images, in combination with the text, are one of the most important things for launching a successful Facebook campaign. Targeting the right person is of course important, but if the potential ad clicker is not drawn to your add and enticed to click, it is all for nothing.
So, how can you, as a private business owner, small marketing team, busy marketing team, without a full fledged design team working 24/7, come up with compelling creatives for your ads?
Facebook has released, what could potentially be, one of the best ways to obtain new customer data in the form of leads.
Traditionally, you would need to send people to your website after clicking on your ad, have the user submit information through a form, and then track the conversion. This is no longer necessary.
You have already learned the importance of splitting up your ad sets in order to be able to optimize your ad spend (go here if you haven’t read it already). What we want to explain now is how you should be viewing your data.
Let’s assume that you have launched a campaign to target males and females, ages 20-60. This means that hopefully you have divided your campaign up into the following ad sets.
The quickest way to start developing the experience needed to run successful Facebook campaigns and ease these headaches is to run Facebook campaigns. However, properly structuring your campaigns from the offset will drastically reduce the time it takes to improve and inevitably, not be stressed out by the process anymore.