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Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

If you want more people to visit your website, then selecting the Traffic objective for your Facebook campaign seems like a safe bet. Facebook will optimize your ads to get more traffic to your website. Right? Well, not exactly.

In our latest blog we look at the difference between optimizing for Link Clicks and Landing Page Views. And why you should be doing the latter.

How To Use The Facebook Pixel: Custom Audiences and Lookalike Audiences

How To Use The Facebook Pixel: Custom Audiences and Lookalike Audiences

The final blog in this series will introduce you to Custom Audiences and Lookalike Audiences. These incredibly powerful targeting methods provide you with a number of new ways to engage with potential customers, re-engage with current customers or leads and stretch your targeting to users based on data other than what’s provided by Facebook.