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How DMM launched its CSR strategy with Adgo

How DMM launched its CSR strategy with Adgo

One of Japan’s largest companies launched its Corporate Social Responsibility (CSR) division in 2017. It needed to shine a spotlight on all the great work it does around the world, the entrepreneurs it inspires and begin to reframe its brand story internationally. Adgo’s content optimization capabilities helped it build brand awareness by finding people most likely to connect with its message.

Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

Optimize Your Facebook Traffic Campaigns For Landing Page Views Not Link Clicks. Here’s Why.

If you want more people to visit your website, then selecting the Traffic objective for your Facebook campaign seems like a safe bet. Facebook will optimize your ads to get more traffic to your website. Right? Well, not exactly.

In our latest blog we look at the difference between optimizing for Link Clicks and Landing Page Views. And why you should be doing the latter.