Audience Segmentation

The Complete Guide to Twitter Ad Targeting Options

The Complete Guide to Twitter Ad Targeting Options

Twitter advertising offers a wealth of targeting options and campaign types to enable you to engage with users throughout your customer journey. From demographic and behavioral to interest and keyword targeting, simply knowing the options at your fingertips may be all you need to spark new campaign ideas.

In this blog we’ll be running through every single Twitter targeting option in more detail.

The Secret to Audience Targeting throughout your Customer Journey

The Secret to Audience Targeting throughout your Customer Journey

The principal behind the customer journey is quite simple. Identify where the consumer is on their journey to becoming one of your customers and deliver them the appropriate message to help them along the way. The challenge for marketers comes in targeting your audience throughout the customer journey and segmenting data in a meaningful way. Is it worth the trouble?