Campaign Tips

Should you increase your ad budget? Find out by measuring incremental revenue

Should you increase your ad budget? Find out by measuring incremental revenue

Deciding whether or not you should increase your advertising budget doesn’t seem too difficult. Is your ad campaign driving results? If yes, increase budget. Simple. But you’re asking the wrong question. You should be asking whether your ad campaign is driving more results than usual. Knowing this will help you understand whether your campaign is increasing your baseline revenue.

A Guide To Holiday Season Marketing: Black Friday, Cyber Monday and Christmas

A Guide To Holiday Season Marketing: Black Friday, Cyber Monday and Christmas

The countdown to the holiday season is on and you’re likely putting the final touches to a well planned marketing campaign. That’s understandable. The importance of the holiday season for marketers across the globe cannot be overstated. So, what can you do to capitalize?