Deciding whether or not you should increase your advertising budget doesn’t seem too difficult. Is your ad campaign driving results? If yes, increase budget. Simple. But you’re asking the wrong question. You should be asking whether your ad campaign is driving more results than usual. Knowing this will help you understand whether your campaign is increasing your baseline revenue.
One of Japan’s largest companies launched its Corporate Social Responsibility (CSR) division in 2017. It needed to shine a spotlight on all the great work it does around the world, the entrepreneurs it inspires and begin to reframe its brand story internationally. Adgo’s content optimization capabilities helped it build brand awareness by finding people most likely to connect with its message.
Research suggests up to 98% of first-time website visitors don’t convert. That’s a lot of people. At some point, you need to bring those people back, maybe multiple times, and convince them to convert. It’s called retargeting. In this blog, we’ll be covering everything you need to know to create successful Facebook retargeting campaigns.
People don’t just buy a product or brand put in front of them. It takes more work than that. You have to take your customers on a journey from awareness to education to conversion.
So how do you create your own customer journey? It all starts with understanding the route your customer takes. For this, you need to create a customer journey map. In this blog we’ll be looking at how you can do just that.
If you want more people to visit your website, then selecting the Traffic objective for your Facebook campaign seems like a safe bet. Facebook will optimize your ads to get more traffic to your website. Right? Well, not exactly.
In our latest blog we look at the difference between optimizing for Link Clicks and Landing Page Views. And why you should be doing the latter.
Twitter advertising offers a wealth of targeting options and campaign types to enable you to engage with users throughout your customer journey. From demographic and behavioral to interest and keyword targeting, simply knowing the options at your fingertips may be all you need to spark new campaign ideas.
In this blog we’ll be running through every single Twitter targeting option in more detail.
Supership operates one of Japan’s largest advertising businesses using cutting-edge ad technologies, centering around its own DMP and digital advertising agency.
Looking to improve its social advertising campaigns for clients Supership partnered with Adgo to take advantage of the latest AI technology in the industry. In the following interview Masaki Ichikawa, Sales Manager at Supership, and Shingo Yamaguchi, Marketing Manager at Supership’s client Mamari, talk with Michael Kim, CEO at Adgo, about the results they’ve seen so far.
The principal behind the customer journey is quite simple. Identify where the consumer is on their journey to becoming one of your customers and deliver them the appropriate message to help them along the way. The challenge for marketers comes in targeting your audience throughout the customer journey and segmenting data in a meaningful way. Is it worth the trouble?