IDENTIFYING YOUR TARGET AUDIENCE IS CRUCIAL TO YOUR BUSINESS SUCCESS

At a high level, a broad target audience can be quickly defined. But for any campaign of a reasonable scale or long-term focus, you need to take a more granular approach. Why? Your product may appeal to different audience segments for different reasons. If you don’t segment your audience you’ll never be able to identify the different needs and goals of each segment or which your highest value audiences are.

This one-size-fits-all marketing approach rarely delivers the highest potential return on your investment. Failing to identify your high-value target audiences can cost your brand millions of dollars. But launching, managing and reporting on large scale campaigns with thousands or audience segments and ad creatives is difficult and costly. So what’s the solution?

Adgo enables easy micro-segmentation of audiences so you can find where your value lies. Within each micro-segment you can test multiple message variations to identify which messages trigger the right response for each micro-segment. Using AI Adgo then feeds this back into your current campaigns to optimize performance and inform the planning process for future campaigns.

TEST AND ANALYZE MULTIPLE AUDIENCE SEGMENTS AND MESSAGES WITH ADGO

Quick Creation

Easily test hundreds of audience segments and messaging variations.

Identify your highest performing audience segments and messages for each micro-segment.

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Cross Channel

Connect to your customers on Facebook, Instagram, Messenger and Twitter.

Manage all your channels from one dashboard for a complete view of your testing schema and campaign performance.

Intelligent Insight

Quick access to reports that highlight top performing segments, messages and customer journeys.

Gain insights on the actions and engagement of hundreds of audience micro-segments.

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Automated Optimization

Adgo’s algorithms can manage creative selection and automate your bid and budget strategy.

Focus spend on highest value audiences and messages as campaign progresses.

Success Stories: FMCG Brand

One of the world's leading Contact Lens brands ran large scale tests to find their highest value audiences and messages with Adgo. The assumption prior to the launch and completion of the campaign was that people who were interested in contact lenses and glasses would be their highest value audiences. A fair assumption. But they were wrong.

In fact, they discovered an entirely different segment was their highest value audience. A target audience that they hadn't even been considering prior to the test.

This enabled them to begin crafting campaigns and messages more specifically targeted to this new audience and begin further differentiating their brand from competitors.

 
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