A Guide to Twitter Ad Campaign Objectives

A Guide to Twitter Ad Campaign Objectives

With 330 million monthly active users and 500 million tweets being sent per day, Twitter is a platform marketers should not be ignoring. It provides access to a highly engaged user base and variety of ways to utilize advertising to achieve business goals.

How Agencies Can Use Adgo To Win A Marketing Pitch

How Agencies Can Use Adgo To Win A Marketing Pitch

When it comes to securing new business, the route for any agency will always include a pitch–your chance to prove to a prospective client that your agency is best suited to run a successful campaign. You win some, you lose some. It’s just how it goes.

A Guide To Facebook Ad Campaign Objectives

A Guide To Facebook Ad Campaign Objectives

Choosing the right Facebook advertising campaign objective will have a big impact on how your campaign performs. Not only does your choice affect what kind of advert you display and user action you drive but also how your advert is optimized for performance.

Facebook Organic Reach Is Declining. Here’s 6 Ways To Fight It.

Facebook Organic Reach Is Declining. Here’s 6 Ways To Fight It.

There are many reasons behind the decline in Facebook Page organic reach. But the upshot is that it presents a challenge to Facebook Page Admins. In this blog we’ll be covering six ways you can fight it.

7 Tips To Improve Your Facebook Video Marketing Strategy

7 Tips To Improve Your Facebook Video Marketing Strategy

It’s safe to say video is taking over our digital content consumption. As social networks such as Facebook and Instagram have shifted their focus to surfacing more video content, we’ve obliged by consuming more online video than ever before. And marketers are taking notice.

The CMO’s Guide To Full Funnel Digital Marketing

The CMO’s Guide To Full Funnel Digital Marketing

We all know how a typical marketing funnel works and how important it is to define and track the different stages that consumers travel through on their way to conversion. You can’t build a great marketing strategy without one.

How Spartan Raised Brand Awareness In Asia With Adgo

How Spartan Raised Brand Awareness In Asia With Adgo

One of the world’s leading obstacle course races—with successful operations in North America, Europe and beyond—launched its brand in Southeast Asia in 2016. It needed to quickly generate brand awareness in the region before launching and driving sign-ups to its inaugural races.

How GolfTEC Cut Its Cost Per Lead In Half With Adgo

How GolfTEC Cut Its Cost Per Lead In Half With Adgo

One of the world’s leading golf lesson providers launched its first centre in Hong Kong in September 2016. It needed to generate awareness of the new golf centre to Hong Kong residents interested in golf and begin driving lesson bookings at a low cost. Find out how Adgo’s automated system managed multiple campaigns to effectively break into the new market.

How To Use The Facebook Pixel: Custom Audiences and Lookalike Audiences

How To Use The Facebook Pixel: Custom Audiences and Lookalike Audiences

The final blog in this series will introduce you to Custom Audiences and Lookalike Audiences. These incredibly powerful targeting methods provide you with a number of new ways to engage with potential customers, re-engage with current customers or leads and stretch your targeting to users based on data other than what’s provided by Facebook.