The Complete Guide to Facebook Ad Targeting Options

The Complete Guide to Facebook Ad Targeting Options

Facebook offers so many targeting options that you may not even be aware of the potential audiences at your disposal. Knowing the options at your fingertips may be all you need to spark the idea for a new campaign.

Read this blog to find out every targeting option available on Facebook.

The Secret to Audience Targeting throughout your Customer Journey

The Secret to Audience Targeting throughout your Customer Journey

The principal behind the customer journey is quite simple. Identify where the consumer is on their journey to becoming one of your customers and deliver them the appropriate message to help them along the way. The challenge for marketers comes in targeting your audience throughout the customer journey and segmenting data in a meaningful way. Is it worth the trouble?